Ault & Wiborg were not the first to produce complex multi-colored ads for the Inland Printer. I’ll gently let Codex99 know his description is in error, but he picked it up from some other web site that in turn copied from someone else and who knows how far back in time this basic error was started, probably from some well known poster or art expert.
#LETTERPRESS INK PROFESSIONAL#
One who doesn’t have a discerning, or educated eye, will be happy in their ignorance, except when it comes to professional art dealers who know the description “lithographic print” lights up the cash register.
Thus multi-color work gets slapped with the label lithographic when it was most likely letterpress. Lithography is the darling process of the “artist” that promotes their work as reproductions above that of the common, which was letterpress. I am missing a number of volumes post 1900, but commercial offset lithography didn’t get its crawling start until 1906. I had a little time today to see what else was on the internet about the Ault & Wiborg ads and it seems that every site, and there are only a few at that, embrace the description of these as being lithographic prints, and from maybe the couple of dozen in my possession that are still firmly bound in their original volumes, all are printed letterpress. You might just ignite a passion in this person to more faithfully understand the technical details and the ramifications of their times! Well, they may have got one technical detail wrong- or even others- but this strikes me as an essay that is enthusiastic for more than just the technical details, for the subject matter and the history of the image.Īrt historians get it wrong sometimes and don’t know the difference between a burin and ecope my “history of print” professor in college didn’t know what any of these items were and was more interested in the characters of printmaker artists and the history of the image development from a scenic standpoint, rather than a technical one and we printers who are knowledgable of the trade need to preserve that knowledge, the technical development, by participating in forums and discourse of course we can keep it alive- but it just seems like maybe addressing the source and commenting with your knowledge in an educational capacity might be of real value to the author, AND to society at large! So, I urge you to consider contacting this person from an equal knowledge standpoint and share what you know. I have no idea who Codex99 is but his enthusiasm for his subject is limited by his technical knowledge.Īn absolutely stunning specimen! Thank you for Sharing Fritz! The images in this ad reflect designs commonly found in etched and leaded glass work of the period. The Inland Printer’s circulation of over 10,000 per month in the early 1890s would dictate letterpress vs. The letterpress work is stunning, and it dates from the early 1890s but then most of the letterpress work in those years of the Inland Printer was exceptionally well done. No novel twist here as the Codex99 author is dead wrong. I have the original of this ad in one of my Inland Printers and it is an insert printed one side and on the back of the sheet the impression from the multiple plates is very evident.
#LETTERPRESS INK PLUS#
However, this particular ad plus other Ault & WIborg ads were definitely printed letterpress. In a novel twist the posters were lithographed with the very inks they were advertising…” “Of course they weren’t the only ink company around and in the mid-1890s they began running full-color poster advertisements in trade publications such as The Inland Printer, The Printer and Bookmaker and The American Bookmaker. But the author of this site describes this advertisement thusly: I recently came across this web site The page opens with a larger than life-sized image of part of an Ault & Wiborg ink ad from the Inland Printer which in its original printed version is quite stunning.
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